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Skin

Cancer

Palette.

Cancer doesn’t discriminate but diagnosis and treatment definitely does. With the rate of survival for white people at 91% and only 65% for black people, something is clearly wrong.

The Brief

 Develop an idea that not only raises awareness of skin cancer, specifically melanoma, in people of colour around the globe, but also helps to drive diagnosis to allow people to receive the treatments they need. 

The Solution

The app uses push notifications to encourage users to check their skin in the places cancer is most common for their skin tone - places mainstream cancer advice forgets.

 

Users can upload images of moles, pigments, and patches to track texture, shape, and size. “Questions around ‘has that changed shape?’, and ‘does this look different?’ are banished. You can finally know for sure.

 

The app will transform this data into video timelapses so you can show your doctor 3 months of a mole in under a minute.

• Ux/UI, Packaging & PR • Skin Cancer Palette. • 2021 •
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Main Deliverable Skin Colour Palette 1:8

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Skin Cancer Palette
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