Creating a suite of lockups with a cohesive design for instant brand recognition.
In previous years Comic Relief have produced bespoke logos for all of the challenges, from the lol-a-thon to Billy's Big Challenge. But this was time consuming with little reward and brand recognition. The brief was to come up with a solution that brings all future challenges into 1 cohesive design style.
In order to keep inline with the Funny is Power making campaign lockup, I developed a design style and structure whereby the challenge is encased with 2 "wonky boxes". By adding in a brand colour allows for differentiation across the challenges whilst still being consistent. These logos were used across kit, clothing, banners, social media, and the BBC channels. It was so surreal to see the logos I had created in the real world, from Tom's Hell of a Homecoming logo on the BBC1 hero documentary, to Jordan North logo on his and Radio 1's social media, and Red Nose and Spoon Race logo animation on BBC1's The One Show.