Awareness Campaign

Client: Age UK Mid Devon


The Brief


Raise awareness for the condition of Alzheimer’s. Break down the misconceptions of who and what the condition affects or is. 



Whilst designing I used a variety of Photoshop skills to create effects upon my primary imagery. I isolated the ‘me’ within ‘Alzheimer’s’ as to make the poster more personal to the viewer. I designed with the ratio of 2/3 to 1/3 not to distract the eye from the typography nor the imagery. By pairing a statement or fact with a photograph that has been manipulated to represent this. This allows for the poster to be deconstructed and used separately.


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