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37.75

There's a lot in the media about asylum seekers, some of which isn't true. Did you know as an Asylum seeker, you only get £37.75 to live on a week?

The Brief

Create a cohesive piece of branding, that was to be used across websites, posters, stickers and audio-visual material. The branding needed to clearly communicate the struggles asylum seekers face after entering the U.K and living on the government allowance £37.75 per week.

The Solution

As this can be perceived as a tricky, complex subject area,  I knew I needed to keep the branding and identity as simple as possible. As this project had a link to money, I went along the idea for replicating a receipt, with a breakdown of the value of each area such as healthcare, and food. I also created some social media assets that emphasise the breakdown of the £37.75. To raise awareness of this issue, we made stickers and stuck them around multiple high street superstores, which got picked up on social media and shared.

• Branding, Awareness & PR • 37.75 • 2019 •
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37.75
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